Works matching IS 09729097 AND DT 2024 AND VI 21 AND IP 2
Results: 3
Can XPeng's Disruptive Innovation Make It a Challenger Brand in China's Electric Vehicle Market?
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 2, p. 39
- By:
- Publication type:
- Article
Purpose-Driven Branding: A Perceptive Brand Strategy for Impactful Connections.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 2, p. 20
- By:
- Publication type:
- Article
Impact of eWOM on Purchase Intention Through Brand Image and Brand Awareness: An SEM Analysis.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 2, p. 5
- By:
- Publication type:
- Article