Gender-Specific Differences in Consumer Behavior and Best-Practice Examples of Gender Marketing in Brand Management.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 4, p. 56
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2023 AND VI 20 AND IP 4
Results: 4
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2
Dishoom: Building a Distinct Restaurant Brand Using Storytelling and 'Seva' Culture.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 4, p. 43
- By:
- Publication type:
- Article
3
Awareness of Secondhand Luxury Consumption Among Indian Consumers: A Qualitative Study.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 4, p. 32
- By:
- Publication type:
- Article
4
Effects of Image, Identity and Reputation on Higher Education Brand Equity: A Study on Universities in Ghana.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 4, p. 5
- By:
- Publication type:
- Article