Role of Social Media Marketing in Long-Term Customer Retention: A Study with Reference to Luxury Brands in India.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 2, p. 21
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2023 AND VI 20 AND IP 2
Results: 4
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2
Quantifying Luxuriousness: A Q-Sort Approach.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 2, p. 5
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- Publication type:
- Article
3
Digital Branding Through Delivery: An Empirical Study of Amazon’s Experience.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 2, p. 36
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- Publication type:
- Article
4
American Versus French Brand Identity Paradigms: A Comparative Study.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 2, p. 52
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- Publication type:
- Article