The Dynamics of Employer Branding and Employer Brand.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 1, p. 5
- Publication type:
- Article
Works matching IS 09729097 AND DT 2023 AND VI 20 AND IP 1
Results: 4
1
2
Five Challenges for Digital Luxury Branding in Practice and Theory Development.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 1, p. 28
- By:
- Publication type:
- Article
3
Customer-Based Brand Equity (CBBE): Is It Applicable to Universities in Ghana?
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 1, p. 44
- By:
- Publication type:
- Article
4
Brand Attributes Influencing Gen-Y and Gen-Z Consumers When Purchasing Smartphones.
- Published in:
- IUP Journal of Brand Management, 2023, v. 20, n. 1, p. 32
- By:
- Publication type:
- Article