The Effect of Voluntary Disclosure Language and Memory in Social Media Posts on Select Customer Outcomes.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 1, p. 27
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2022 AND VI 19 AND IP 1
Results: 4
1
2
The Effect of Consumer-Centric Brand Equity Parameters on the Brand Loyalty of FMCG Consumers: A Study in Gorakhpur District, Uttar Pradesh.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 1, p. 7
- By:
- Publication type:
- Article
3
Strategic Brand Considerations and M&A: Ten Research Propositions.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 1, p. 53
- By:
- Publication type:
- Article
4
Consumer Buying Behavior and Brand Choice in Sport Utility Vehicle (SUV) Segment: A Literature Review.
- Published in:
- 2022
- By:
- Publication type:
- Literature Review