Brand Portfolio Mantra: Prioritized Brands.Published in:IUP Journal of Brand Management, 2020, v. 17, n. 4, p. 64By:Uggla, HenrikPublication type:Article
The Effect of Brand Image on University Preference.Published in:IUP Journal of Brand Management, 2020, v. 17, n. 4, p. 41By:Effah, Ebenezer AsarePublication type:Article
The Maggi Noodles Ban: Perceived Quality, Emotional Trust and Customer Loyalty During and Post Controversy.Published in:IUP Journal of Brand Management, 2020, v. 17, n. 4, p. 8By:Shaikh, Javed;Parikh, JinalPublication type:Article