A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 64
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2019 AND VI 16 AND IP 4
Results: 4
1
2
How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 45
- By:
- Publication type:
- Article
3
Antecedents of Attitude Towards Brand Extensions.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 29
- By:
- Publication type:
- Article
4
A Configurational Model of Brand Loyalty.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 7
- By:
- Publication type:
- Article