Works matching IS 09729097 AND DT 2019 AND VI 16 AND IP 4
Results: 4
A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 64
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- Publication type:
- Article
How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 45
- By:
- Publication type:
- Article
Antecedents of Attitude Towards Brand Extensions.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 29
- By:
- Publication type:
- Article
A Configurational Model of Brand Loyalty.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 4, p. 7
- By:
- Publication type:
- Article