Creating a Model of Destination Image Using Structural Equation Modeling.Published in:IUP Journal of Brand Management, 2019, v. 16, n. 3, p. 8By:Shankar, R. SabariPublication type:Article
Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements.Published in:IUP Journal of Brand Management, 2019, v. 16, n. 3, p. 25By:Mogaji, EmmanuelPublication type:Article