Flagship and Flanker Brands: Consumer Preference Study of Hindustan Unilever Limited and Procter & Gamble.
- Published in:
- IUP Journal of Brand Management, 2018, v. 15, n. 3, p. 7
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2018 AND VI 15 AND IP 3
Results: 3
1
2
Factors Affecting Purchase and Recommendation Willingness Towards Brand Extension.
- Published in:
- IUP Journal of Brand Management, 2018, v. 15, n. 3, p. 49
- By:
- Publication type:
- Article
3
Empirical Relationship of Customer Brand Engagement with Satisfaction and Loyalty Through Online Brand Experience.
- Published in:
- IUP Journal of Brand Management, 2018, v. 15, n. 3, p. 23
- By:
- Publication type:
- Article