Re-Examining the Meaning of Corporate Branding: Does Corporate Advertising Give Useful Insights?
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 4, p. 7
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2017 AND VI 14 AND IP 4
Results: 4
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Growth of Patanjali Brand from Local to Global Market: A Study.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 4, p. 59
- By:
- Publication type:
- Article
3
Determinants of Brand Equity from the Consumer's Perspective: A Literature Review.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 4, p. 33
- By:
- Publication type:
- Article
4
Challenges of Selling Luxury Motorcycle Brands in India.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 4, p. 47
- By:
- Publication type:
- Article