The Impact of Brand Image on Purchase Intention: Moderating Role of Store Image in Pakistan's Retail Sector.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 3, p. 54
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2017 AND VI 14 AND IP 3
Results: 5
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2
Patanjali: Unique Brand Building and 4Ps.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 3, p. 45
- By:
- Publication type:
- Article
3
The Role of Service Evaluation Index in the Creation of Emotional Brands.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 3, p. 30
- By:
- Publication type:
- Article
4
Post-Structural Luxury Brand Strategy: Implicit Luxury Brands.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 3, p. 22
- By:
- Publication type:
- Article
5
The Underpinning Strategies Leading to High Value Perception of Luxury Fashion Brands.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 3, p. 7
- By:
- Publication type:
- Article