Relevance of the 4E Marketing Model to the Indian Insurance Industry.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 45
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2017 AND VI 14 AND IP 1
Results: 5
1
2
NEXA: Attempting the Premium Connect.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 57
- By:
- Publication type:
- Article
3
Luxury Brand Architecture Challenges.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 7
- By:
- Publication type:
- Article
4
Factors Influencing Consumers' Attitude, Intention and Behavior Towards Short Message Service-Based Mobile Advertising in Pakistan.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 24
- By:
- Publication type:
- Article
5
Consumer Perception of Patanjali Products: An Analytical Study.
- Published in:
- IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 13
- By:
- Publication type:
- Article