Luxury and the Precariat: An Unusual Pairing?
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 4, p. 34
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2016 AND VI 13 AND IP 4
Results: 5
1
2
Impact of Country of Origin and Customer Involvement on Brand Preference - Discriminant Modeling in Indian Credit Card Business.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 4, p. 7
- By:
- Publication type:
- Article
3
Impact of Brand Equity on Purchase Intention of Home Appliances.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 4, p. 54
- By:
- Publication type:
- Article
4
Political Branding: The New-Age Mantra for Political Leaders and Parties.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 4, p. 46
- By:
- Publication type:
- Article
5
A Study on Selection of Most Preferred Brands.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 4, p. 24
- By:
- Publication type:
- Article