Promoting Organizational Brands as Desirable Employers Through Company Websites: A Study of Three Indian IT Companies.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 2, p. 7
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2016 AND VI 13 AND IP 2
Results: 5
1
2
Modeling the Personality Construct of Brands: A Study on Apparel Brands in India.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 2, p. 57
- By:
- Publication type:
- Article
3
How Service Experience Leads to Brand Loyalty: Perspective from the Telecom Sector in Ghana.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 2, p. 33
- By:
- Publication type:
- Article
4
Artist as Brand Portfolio Manager: A Strategic Brand Management Framing of the Artist.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 2, p. 24
- By:
- Publication type:
- Article
5
Factors Affecting Shoppers' Brand Preference Towards Choosing Retail Stores.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 2, p. 75
- By:
- Publication type:
- Article