The Role of Consumer Perceived Fit in Brand Extension Acceptability.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 1, p. 57
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2016 AND VI 13 AND IP 1
Results: 5
1
2
The Impact of Consumer Personality Traits on Luxury Brand Market: An Empirical Study on Closet Consumers.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 1, p. 20
- By:
- Publication type:
- Article
3
Leveraging Luxury Brands: Prevailing Trends and Research Challenges.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 1, p. 34
- By:
- Publication type:
- Article
4
Employer Branding: The Solution to Create Talented Workforce.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 1, p. 42
- By:
- Publication type:
- Article
5
Consumer Attitude Towards Luxury Brands: An Empirical Study.
- Published in:
- IUP Journal of Brand Management, 2016, v. 13, n. 1, p. 7
- By:
- Publication type:
- Article