Consumer Acceptability of Brand Extensions: The Role of Brand Reputation and Perceived Similarity.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 3, p. 18
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2015 AND VI 12 AND IP 3
Results: 4
1
2
Starbucks' Entry into Tea-Drinking India.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 3, p. 45
- By:
- Publication type:
- Article
3
A Study on Brand Loyalty and Its Association with Demographics of Consumers: Evidence from the Cellphone Market of India.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 3, p. 30
- By:
- Publication type:
- Article
4
Aligning Brand Portfolio Strategy with Business Strategy.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 3, p. 7
- By:
- Publication type:
- Article