Positioning in the Mind Versus Brand Extension: The Revision of Ries and Trout.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 1, p. 35
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2015 AND VI 12 AND IP 1
Results: 5
1
2
Incorporating Sustainability in Branding: I Feel Slovenia.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 1, p. 7
- By:
- Publication type:
- Article
3
Exploring Branding as a Strategy to Boost Local Rice Patronage: Evidence from Ghana.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 1, p. 60
- By:
- Publication type:
- Article
4
Brand Communities: An Emerging Marketing Tool.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 1, p. 22
- By:
- Publication type:
- Article
5
A Study on the Online Branding Strategies of Indian Fashion Retail Stores.
- Published in:
- IUP Journal of Brand Management, 2015, v. 12, n. 1, p. 45
- By:
- Publication type:
- Article