The Impact of Brand Loyalty on Consumers' Sportswear Brand Purchase.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 4, p. 40
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2014 AND VI 11 AND IP 4
Results: 4
1
2
Rebranding of Bharti Airtel Ltd.: A Case of Logo Change.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 4, p. 53
- By:
- Publication type:
- Article
3
Energy Versus Relevance in a Comparative Brand Equity Context: Implications for Brand Portfolio Management.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 4, p. 29
- By:
- Publication type:
- Article
4
Applying the Theory of Planned Behavior to Understand Indian Housewives' Purchase Behavior Towards Healthy Food Brands.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 4, p. 7
- By:
- Publication type:
- Article