The Influence of Brand Association on Customer Preference: A Study on Branded Carbonated Soft Drinks.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 2, p. 39
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2014 AND VI 11 AND IP 2
Results: 4
1
2
The Impact of Political Brand Trust on Voting Intention: Evidence from 2013 North Maluku Governor Election.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 2, p. 55
- By:
- Publication type:
- Article
3
Need States: The Missing Link to the Brand Portfolio Strategy Paragon.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 2, p. 28
- By:
- Publication type:
- Article
4
Can You Feel It? - The Effect of Brand Experience on Brand Equity.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 2, p. 7
- By:
- Publication type:
- Article