Determinants of Customer Loyalty: A Study in the Context of Private Label Apparel Stores in India.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 1, p. 47
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2014 AND VI 11 AND IP 1
Results: 3
1
2
Cross-Cultural Model of Customer-Based Brand Equity for a Tourism Destination.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 1, p. 7
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- Publication type:
- Article
3
An Analytical Study of Spillover Effect of Different Branding Elements on Customer-Based Brand Equity.
- Published in:
- IUP Journal of Brand Management, 2014, v. 11, n. 1, p. 30
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- Publication type:
- Article