The Nature and Scope of Brand Portfolio Signals Within Brand Portfolio Management.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 3, p. 7
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2013 AND VI 10 AND IP 3
Results: 4
1
2
The Influence of Employer Branding on Productivity-Related Outcomes of an Organization.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 3, p. 17
- By:
- Publication type:
- Article
3
Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands: A Study of Indian Housewives.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 3, p. 33
- By:
- Publication type:
- Article
4
Celebrity-Aided Brand Recall and Brand-Aided Celebrity Recall: An Assessment of Celebrity Influence Using the Hierarchy of Effects Model.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 3, p. 47
- By:
- Publication type:
- Article