Works matching IS 09729097 AND DT 2013 AND VI 10 AND IP 1
Results: 3
Employer Branding: A Potent Organizational Tool for Enhancing Competitive Advantage.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 1, p. 51
- By:
- Publication type:
- Article
An Empirical Study of the Effects of Consumer Knowledge on Fit Perception in Brand Extension Success.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 1, p. 37
- By:
- Publication type:
- Article
Effect of Humorous Advertising on Brand Recognition.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 1, p. 7
- By:
- Publication type:
- Article