The Impact of Comparative Communication in Advertisements on Brand Image: An Exploratory Indian Perspective.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 4, p. 6
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2012 AND VI 9 AND IP 4
Results: 3
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By Design or By Default: Creating the Employer Identity.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 4, p. 31
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- Publication type:
- Article
3
Anti-Branding: Analyzing Its Long-Term Impact.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 4, p. 48
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- Publication type:
- Article