Rethinking Brand Loyalty in an Age of Interactivity.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 21
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2012 AND VI 9 AND IP 3
Results: 5
1
2
Rebranding @ Airtel: An Analysis.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 65
- By:
- Publication type:
- Article
3
Brand Valuation: A Strategic Tool for Business.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 55
- By:
- Publication type:
- Article
4
A Confirmatory Factor Analysis on Brand Equity in Mobile Handset Market: SEM Approach.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 40
- By:
- Publication type:
- Article
5
Brand Portfolio Prerogative: Five Challenges and Research Themes Within Brand Portfolio Management.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 7
- By:
- Publication type:
- Article