Business Student Perceptions of a Preferred Employer: A Study Identifying Determinants of Employer Branding.Published in:IUP Journal of Brand Management, 2011, v. 8, n. 3, p. 25By:Arachchige, Bhadra J. H.;Robertson, AlanPublication type:Article
Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions.Published in:IUP Journal of Brand Management, 2011, v. 8, n. 3, p. 7By:Balaji, M. S.Publication type:Article
Archetyping the Brand: Strategy to Connect.Published in:IUP Journal of Brand Management, 2011, v. 8, n. 3, p. 47By:Siraj, Sadaf;Kumari, ShyamaPublication type:Article
A Corporate Brand in the Technology Road-Map: Sony.Published in:IUP Journal of Brand Management, 2011, v. 8, n. 3, p. 60By:Otubanjo, Olutayo;Lim, LynnPublication type:Article