Vodafone's ZooZoo Campaign: Brand Communication Strategies.Published in:2011By:Sagar, Talluri Prashanth VidyaPublication type:Case Study
Tata Tea's Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term Branding Initiatives.Published in:2011By:Sandhya, R. Naga;Girija, P.Publication type:Case Study
Is Entrepreneurial Branding Relevant to B-to-B Service Ventures?Published in:IUP Journal of Brand Management, 2011, v. 8, n. 2, p. 7By:Sohn, Anja;Freiling, JörgPublication type:Article
Brand Placement Strategy in a Film Song and Its Impact on Brand's Image.Published in:2011By:Srivastava, RajeshPublication type:Case Study