The Inter-Organizational Dynamics of Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 34
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2010 AND VI 7 AND IP 4
Results: 4
1
2
Leveraging the Luxury Partner-Brand: Strategic Portfolio Motives.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 7
- By:
- Publication type:
- Article
3
Effective Brand Management Through Consumer Profiling Using Clustering.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 20
- By:
- Publication type:
- Article
4
Branding a Commodity: Pista House's 'Hyderabadi Haleem'.
- Published in:
- 2010
- By:
- Publication type:
- Case Study