Factors Influencing Choice of Tourist Destinations: A Study of North India.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 116
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2010 AND VI 7 AND IP 1/2
Results: 7
1
2
Employer Branding: A Study of Its Relevance in India.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 51
- By:
- Publication type:
- Article
3
Brand Personality and Consumer Congruity: Implications for Advertising Strategy.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 7
- By:
- Publication type:
- Article
4
A Psycho-Semiotic Research Agenda for Strategic Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 92
- By:
- Publication type:
- Article
5
Analytical Study of Association Between Celebrity Advertising and Brand Recall.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 25
- By:
- Publication type:
- Article
6
Accounting for Brands: Contemporary Issues and Alternative Options.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 105
- By:
- Publication type:
- Article
7
A Brand Triangle Model to Avoid Branding Myopia.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 76
- By:
- Publication type:
- Article