Works matching IS 09729097 AND DT 2010 AND VI 7 AND IP 1/2
Results: 7
Factors Influencing Choice of Tourist Destinations: A Study of North India.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 116
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- Article
Employer Branding: A Study of Its Relevance in India.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 51
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- Article
Brand Personality and Consumer Congruity: Implications for Advertising Strategy.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 7
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- Article
A Psycho-Semiotic Research Agenda for Strategic Brand Alliances.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 92
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- Article
Analytical Study of Association Between Celebrity Advertising and Brand Recall.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 25
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- Article
Accounting for Brands: Contemporary Issues and Alternative Options.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 105
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- Article
A Brand Triangle Model to Avoid Branding Myopia.
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- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 76
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- Article