Works matching IS 09729097 AND DT 2009 AND VI 6 AND IP 3/4
Results: 8
Understanding Consumer Perception of Brand Personality.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 26
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- Publication type:
- Article
Opportunity for Luxury Brands in China.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 75
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- Publication type:
- Article
Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 7
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- Publication type:
- Article
Corporate Brand as Co-Driver: A Framework for More Transparent Corporate Brand Leverage.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 104
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- Publication type:
- Article
Consumer Attitude Towards Brand Extensions: An Integrative Model from the Indian Perspective.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 51
- Publication type:
- Article
Brand Evaluation and Purchase Intention The Impact of COO of Luxury Cars on Indian Metro Customers.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 86
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- Publication type:
- Article
An Empirical Study on Brand Awareness and the Factors Influencing Brand Loyalty Towards Hair Shampoos.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 122
- By:
- Publication type:
- Article
''Made in Italy'' in China: From Country of Origin to Country Concept Branding.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 63
- By:
- Publication type:
- Article