Brand Evaluation and Purchase Intention The Impact of COO of Luxury Cars on Indian Metro Customers.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 86
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2009 AND VI 6 AND IP 3/4
Results: 8
1
2
An Empirical Study on Brand Awareness and the Factors Influencing Brand Loyalty Towards Hair Shampoos.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 122
- By:
- Publication type:
- Article
3
Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 7
- By:
- Publication type:
- Article
4
Corporate Brand as Co-Driver: A Framework for More Transparent Corporate Brand Leverage.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 104
- By:
- Publication type:
- Article
5
Consumer Attitude Towards Brand Extensions: An Integrative Model from the Indian Perspective.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 51
- Publication type:
- Article
6
Understanding Consumer Perception of Brand Personality.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 26
- By:
- Publication type:
- Article
7
Opportunity for Luxury Brands in China.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 75
- By:
- Publication type:
- Article
8
''Made in Italy'' in China: From Country of Origin to Country Concept Branding.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 63
- By:
- Publication type:
- Article