Impact of Affective and Cognitive Appraisal on Recommendation Behavior and Engagement in Informal Complaints: Evidence from Indian Auto Sector.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 95
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2024 AND VI 23 AND IP 2
Results: 8
1
2
Evaluating the Applicability of SERVQUAL Scale in Measuring Service Quality in a Manufacturer-to-Distributor Context.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 160
- By:
- Publication type:
- Article
3
Influence of eWOM on Millennials' Purchase Intention: An Empirical Assessment.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 140
- By:
- Publication type:
- Article
4
Unveiling Pathways to Purchase: Examining Diverse Sources of Digital Coupon Awareness.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 75
- By:
- Publication type:
- Article
5
Factors Affecting the Marketing Operations of Indian MSMEs: An Analysis Using DEMATEL Approach.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 119
- By:
- Publication type:
- Article
6
Customer Intention to Use Mobile Insurance Technology: An Exploratory Study Using TAM.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 56
- By:
- Publication type:
- Article
7
Exploring Consumers' Impulse Buying Behavior on Social Commerce Platforms in India: A Study Using S-O-R Model.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 33
- By:
- Publication type:
- Article
8
Drivers of Behavioral Intentions to Use Telematics Insurance: A TAM-Based Integrative Approach.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 5
- By:
- Publication type:
- Article