Works matching IS 09726845 AND DT 2024 AND VI 23 AND IP 2
Results: 8
Impact of Affective and Cognitive Appraisal on Recommendation Behavior and Engagement in Informal Complaints: Evidence from Indian Auto Sector.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 95
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- Publication type:
- Article
Evaluating the Applicability of SERVQUAL Scale in Measuring Service Quality in a Manufacturer-to-Distributor Context.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 160
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- Publication type:
- Article
Influence of eWOM on Millennials' Purchase Intention: An Empirical Assessment.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 140
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- Article
Unveiling Pathways to Purchase: Examining Diverse Sources of Digital Coupon Awareness.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 75
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- Publication type:
- Article
Factors Affecting the Marketing Operations of Indian MSMEs: An Analysis Using DEMATEL Approach.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 119
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- Article
Customer Intention to Use Mobile Insurance Technology: An Exploratory Study Using TAM.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 56
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- Publication type:
- Article
Exploring Consumers' Impulse Buying Behavior on Social Commerce Platforms in India: A Study Using S-O-R Model.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 33
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- Publication type:
- Article
Drivers of Behavioral Intentions to Use Telematics Insurance: A TAM-Based Integrative Approach.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 2, p. 5
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- Article