Influence of Food Packaging Cues on Consumer Buying Behavior.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 175
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2024 AND VI 23 AND IP 1
Results: 7
1
2
Effect of Psycho-Social Factors on Compulsive Buying Behavior and Subjective Wellbeing of Social Media Users: A PLS-SEM Study.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 144
- By:
- Publication type:
- Article
3
Influence of WOM and e-WOM on Millennials' Purchase Intention Towards Refurbished Consumer Electronics.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 114
- By:
- Publication type:
- Article
4
Using Voice Assistants for an Enhanced Online Retail Shopping Experience: An SEM Study with UTAUT2 Framework.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 85
- By:
- Publication type:
- Article
5
Efficacy of Multilayered Ingredient Branding in Shaping Customer Evaluation: A Study on Cream-Filled Cookie Brands.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 53
- By:
- Publication type:
- Article
6
Factors Influencing the Impulse Buying Behavior of Millennials in India: A Structural Equation Modeling Study.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 27
- By:
- Publication type:
- Article
7
Development of Psychographic Submarkets for Agri-Food Brands: An Empirical Study on Consumer Perception and Buying Behavior.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 1, p. 5
- By:
- Publication type:
- Article