Mediating Role of Brand Awareness in the Relationship Between Buzz Marketing and Purchase Intention.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 26
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2023 AND VI 22 AND IP 3
Results: 7
1
2
In-Store Environment and Impulsive Buying: Development and Validation of Measurement Scale.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 111
- By:
- Publication type:
- Article
3
Influence of Smartphone Use on In-Store and Online Shopping Behavior of Consumers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 72
- By:
- Publication type:
- Article
4
Influence of Product Design on Consumers' Purchase Intention Towards Electronic Products.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 5
- By:
- Publication type:
- Article
5
Impact of Retail Credit on Online Impulsive Buying Behavior of Millennials and Gen Z.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 59
- By:
- Publication type:
- Article
6
Green Purchase Intention and Role of Trust: A Study of Indian Consumers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 87
- By:
- Publication type:
- Article
7
Factors Affecting the Binge-Watching Behavior of Young Consumers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 3, p. 41
- By:
- Publication type:
- Article