Subdimensions of Smart Servicescape: Empirical Evidence Using Confirmatory Factor Analysis.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 2, p. 136
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2023 AND VI 22 AND IP 2
Results: 6
1
2
Predicting Bank Telemarketing Success: A Multi-Country Empirical Perspective.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 2, p. 97
- By:
- Publication type:
- Article
3
Impact of Modern Organized Multi-Brand Retail Trade Stores on Street Vendors in India.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 2, p. 37
- By:
- Publication type:
- Article
4
Factors Influencing Purchase Intention of Rural Consumers for Green FMCG Products.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 2, p. 119
- By:
- Publication type:
- Article
5
Enhancing Consumer-Based Brand Equity Through Social Media Marketing: A Study of Luxury Brands in the Indian Market.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 2, p. 5
- By:
- Publication type:
- Article
6
Antecedents of Fashion Product Purchase Intention: An Empirical Study.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 2, p. 65
- By:
- Publication type:
- Article