Social Messages in Advertising: Examining the Relationship Among Attitude Towards Advertisement, Brand and Purchase Intention of Customers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 1, p. 67
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2023 AND VI 22 AND IP 1
Results: 5
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2
Influence of Social Media Marketing on Brand Consciousness, Brand Trust and Purchase Intention with Reference to Fast Fashion Industry.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 1, p. 31
- By:
- Publication type:
- Article
3
Impact of Nutrition Labeling on Consumers’ Buying Behavior with Reference to Packaged Food Products.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 1, p. 52
- By:
- Publication type:
- Article
4
Customers’ Perceptions Towards Food Ordering Applications in Punjab.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 1, p. 5
- By:
- Publication type:
- Article
5
Cause-Related Video Ads: The Long and the Short of It.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 1, p. 90
- By:
- Publication type:
- Article