Social Media Marketing and Gen Z: A Study of Brand Attitude, Self-Brand Connection and Purchase Intention.
- Published in:
- IUP Journal of Marketing Management, 2022, v. 21, n. 3, p. 7
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2022 AND VI 21 AND IP 3
Results: 5
1
2
Linking Product Attributes and Customer Value: The Mediating Role of Customer Trust.
- Published in:
- IUP Journal of Marketing Management, 2022, v. 21, n. 3, p. 82
- By:
- Publication type:
- Article
3
Dimensions of Consumers’ Online Grocery Shopping Motives and Their Relationship with Satisfaction Levels.
- Published in:
- IUP Journal of Marketing Management, 2022, v. 21, n. 3, p. 69
- By:
- Publication type:
- Article
4
Customer Demographics and Their Influence on Relationship Quality in Online Travel Industry.
- Published in:
- IUP Journal of Marketing Management, 2022, v. 21, n. 3, p. 24
- By:
- Publication type:
- Article
5
Consumer Behavior and Online Payments with Reference to Trust and Mobility: A PLS-SEM Analysis.
- Published in:
- IUP Journal of Marketing Management, 2022, v. 21, n. 3, p. 47
- By:
- Publication type:
- Article