Works matching IS 09726845 AND DT 2021 AND VI 20 AND IP 4
Results: 26
Can Zomato Continue Its Deep Discounting Strategy? (Abridged).
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 285
- By:
- Publication type:
- Article
Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 412
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- Publication type:
- Article
Understanding Mobile Grocery Shopping Continuance Intention: Covid-19 and Beyond.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 65
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- Publication type:
- Article
Understanding the Dynamics Between Trust, Student Loyalty and Word-of-Mouth: A Case of Higher Education Institutions.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 265
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- Publication type:
- Article
Unlocking in the Lockdown: Amul's Surge During Testing Times.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 432
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- Publication type:
- Article
The Impact of Covid-19 on Tourism: An Analysis of Travel Behavior and Preferences of Indian Travelers.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 29
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- Publication type:
- Article
The Impact of Students' Overall Experience Quality on Loyalty.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 191
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- Publication type:
- Article
Students' Preference for On-Campus Hostel and Canteen Facilities: A Kano Model Analysis.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 44
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- Publication type:
- Article
TATA AIA Life Leverages Digital Technologies to Create a Superior Customer Experience.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 400
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- Publication type:
- Article
Millennials' Brand Switching Behavior in the Indian Online Retail Using Markov Chain.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 227
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- Publication type:
- Article
Social Commerce Preferences in Emerging Economy: An Analysis Using Multidimensional Scaling.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 245
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- Publication type:
- Article
OnePlus: A Chinese Success Story in India.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 380
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- Publication type:
- Article
Marketing of Life Insurance to the Indian BOP Segment: A Literature Review Using the 4A Framework.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
Kweichow Moutai -- Building and Sustaining a Top Luxury Brand.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 360
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- Publication type:
- Article
Atmospheric Marketing: New Way to Create Consumer Perception Towards a Coffee Outlet.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 107
- By:
- Publication type:
- Article
Acceptance of Wearable Trackers in India: A Comparison Among University Students and Teachers in Punjab.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 1
- By:
- Publication type:
- Article
Kirkland Signature Private Label Powering Costco.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 347
- By:
- Publication type:
- Article
Factors Driving the Adoption of Mobile Phones in the Agriculture Sector: A Literature Review.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
Factors Affecting Buyers' Choice of OTT Platform in Pune Region.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 16
- By:
- Publication type:
- Article
Examining the Influence of Transcendent Customer Experience on Website Patronage Intentions in E-Retailing.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 160
- By:
- Publication type:
- Article
Examining the Association Between Perceived Relationship Investment, Perceived Relationship Quality, and Customer Loyalty with Structural Equation Modeling.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 142
- By:
- Publication type:
- Article
Evolution of India's Policy on FDI in Single Brand Retailing: IKEA's Response and Its Impact on India.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 229
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- Publication type:
- Article
Dineout -- Constantly Re-Imagining Restaurant Technology.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 309
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- Publication type:
- Article
Dabur Chyawanprash: Repositioning and Continuous Reinforcement.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 292
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- Publication type:
- Article
Conceptual Model Development for Celebrity Endorsement in Social Advertising: The Case of Source Credibility and Celebrity-Fan Relationship.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 122
- By:
- Publication type:
- Article
College Students' Smartphone App Brand Engagement: An Empirical Study in the Indian Context.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 4, p. 88
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- Publication type:
- Article