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Works matching IS 09726845 AND DT 2021 AND VI 20 AND IP 3

Results: 4

1

Development of Post-Purchase Consumer Regret Scale in Case of Online Purchase of White Goods, Brown Goods and Consumer Electronics in Assam, India.

Published in:

IUP Journal of Marketing Management, 2021, v. 20, n. 3, p. 56

By:

Boruah, Anannya;
Goswami, Sinmoy

Publication type:

Article

2

Factors Influencing the Promotion of Patented Ayurvedic Drugs by Ayurvedic Dealers in Kerala.

Published in:

IUP Journal of Marketing Management, 2021, v. 20, n. 3, p. 41

By:

Benny, Vipin

Publication type:

Article

3

Does Promotional Mix Have a Long-Term Effect on Sales? A Case of the Pharmaceutical Industry in India.

Published in:

IUP Journal of Marketing Management, 2021, v. 20, n. 3, p. 7

By:

Siddhanta, Somroop;
Guha, Mithun Kumar

Publication type:

Article

4

A Comparative Study of Perceived Service Quality of Cab Aggregators and Traditional Public Transport Services Using SERVPERF Model in National Capital Region.

Published in:

IUP Journal of Marketing Management, 2021, v. 20, n. 3, p. 25

By:

Arora, Garima;
Kumar, Ashok

Publication type:

Article