The Effect of Facilitating Conditions on Behavioral Intention of Farmers Towards National Agriculture Market (eNAM).Published in:IUP Journal of Marketing Management, 2021, v. 20, n. 2, p. 71By:Negi, Narender Singh;Nasreen, ReshmaPublication type:Article
E-Marketing Strategy: A Qualitative Study for Manipur's Handloom and Handicraft Sector.Published in:IUP Journal of Marketing Management, 2021, v. 20, n. 2, p. 58By:Garg, Muskan;Gupta, Mansi;Joshi, Rakesh MohanPublication type:Article
The Power of Celebrity Attributes in Purchase Decision and Brand Loyalty Among Indian Consumers.Published in:IUP Journal of Marketing Management, 2021, v. 20, n. 2, p. 34By:Mittal, ManishPublication type:Article
Service Delivery and Customer Satisfaction in Public Organizations.Published in:IUP Journal of Marketing Management, 2021, v. 20, n. 2, p. 7By:Swallehe, OmaryPublication type:Article