Does Affective Appeal in Television Advertisement of Durable Goods Influence Millennials?
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 59
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- Publication type:
- Article
Works matching IS 09726845 AND DT 2021 AND VI 20 AND IP 1
Results: 3
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The Key Motivations and Constraints of Collaborative Consumption: An Application of Theory of Reasoned Action.
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- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 40
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- Publication type:
- Article
3
The Determinants of Adoption of Social Media Marketing Among SMEs in Tanzania.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 7
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- Publication type:
- Article