Preference and Satisfaction Towards Online Apparel Purchase: A Customer Perspective.Published in:IUP Journal of Marketing Management, 2020, v. 19, n. 2, p. 47By:Kushwaha, Durga watiPublication type:Article
An Empirical Analysis of Tourists' Motivation.Published in:IUP Journal of Marketing Management, 2020, v. 19, n. 2, p. 35By:R., Sabari ShankarPublication type:Article
The Impact of Customer Retention Strategies and the Survival of Small Service-Based Businesses.Published in:IUP Journal of Marketing Management, 2020, v. 19, n. 2, p. 7By:Hawkins, LeAllen;Hoon, StephaniePublication type:Article