On Building a Profitable Maintenance Business in Heavy Medical Equipment Market in B2G Segment.Published in:IUP Journal of Marketing Management, 2020, v. 19, n. 1, p. 55By:Dmitrievich, Kiselev Vladimir;Alexandrovna, Zuenkova JulyaPublication type:Article
Factors Affecting Millennials' Preference for Online Video Streaming Apps in Ahmedabad.Published in:IUP Journal of Marketing Management, 2020, v. 19, n. 1, p. 23By:Soni, Amish;Puthawala, HammadPublication type:Article
Demystifying the Key Antecedents of Consumer Trust in Online Shopping and Testing the Mediating Role of Consumer Trust: An Empirical Study.Published in:IUP Journal of Marketing Management, 2020, v. 19, n. 1, p. 7By:Bhalla, SaubhagyaPublication type:Article