Price Information in Advertisements and Perceived Value of Products.Published in:IUP Journal of Marketing Management, 2019, v. 18, n. 4, p. 51By:Arora, SoniaPublication type:Article
Online Advertising and Consumer Behavior in Tunisia: Identification of New Mediating and Moderating Variables.Published in:IUP Journal of Marketing Management, 2019, v. 18, n. 4, p. 7By:Hamdi, Rabeb;Khemakhem, RomdhanePublication type:Article
Mobile Shopping Application Usability: An Empirical Study on Factors Affecting Continued Intention to Use and Mobile Application Loyalty.Published in:IUP Journal of Marketing Management, 2019, v. 18, n. 4, p. 33By:Bhullar, Arshan;Gill, Pushpinder SinghPublication type:Article