Tata Zica to Tata Tiago: Digital Marketing Strategy of Tata Motors for Rebranding.Published in:IUP Journal of Marketing Management, 2019, v. 18, n. 3, p. 40By:Shafiulla, B.Publication type:Article
Cosmetic Products: Buying Behavior Among Married and Unmarried Women.Published in:IUP Journal of Marketing Management, 2019, v. 18, n. 3, p. 24By:Prasanna, RudrabhatlaPublication type:Article
An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty.Published in:IUP Journal of Marketing Management, 2019, v. 18, n. 3, p. 7By:Yadav, Manish Kumar;Rai, Alok KumarPublication type:Article