The Influence of Social Media's Marketing Efforts on Brand Equity and Consumer Response.
- Published in:
- IUP Journal of Marketing Management, 2019, v. 18, n. 2, p. 30
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2019 AND VI 18 AND IP 2
Results: 3
1
2
Consumer Behavior Towards Personal Luxury Goods: The Mediating Role of Brand Attachment.
- Published in:
- IUP Journal of Marketing Management, 2019, v. 18, n. 2, p. 7
- By:
- Publication type:
- Article
3
Antecedents and Consequences of Online Engagement: Measurement and Assessment of Reliability.
- Published in:
- IUP Journal of Marketing Management, 2019, v. 18, n. 2, p. 54
- By:
- Publication type:
- Article