Indian Automobile Industry and Effective Advertising: A Qualitative Analysis.Published in:IUP Journal of Marketing Management, 2017, v. 16, n. 3, p. 22By:Maheshwari, Prateek;Gupta, Anoop Kumar;Seth, NitinPublication type:Article
A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness.Published in:IUP Journal of Marketing Management, 2017, v. 16, n. 3, p. 45By:Singhal, NehaPublication type:Article
An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products.Published in:IUP Journal of Marketing Management, 2017, v. 16, n. 3, p. 7By:Tandon, Manvinder Singh;Sethi, VaishaliPublication type:Article