Profiling Customers in the Hospitality Sector: An Approach Towards Market Segmentation in Hotels and Restaurants in Assam.Published in:IUP Journal of Marketing Management, 2017, v. 16, n. 2, p. 27By:Goswami, Sinmoy;Barman, Panchanan;Sarmah, SumanPublication type:Article
Evaluation of Traditional Marketing Channels of Agricultural Produce: Paddy and Rice.Published in:IUP Journal of Marketing Management, 2017, v. 16, n. 2, p. 54By:Kakati, Rinalini Pathak;Chakraborty, Moitrayee BanerjeePublication type:Article
An Evaluation of Consumers' Deal-Specific Response to Sales Promotions Based on Their Product Involvement.Published in:IUP Journal of Marketing Management, 2017, v. 16, n. 2, p. 7By:Dastidar, Surajit GhoshPublication type:Article