Social Media Marketing and Brand Equity: A Literature Review.
- Published in:
- IUP Journal of Marketing Management, 2017, v. 16, n. 1, p. 47
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2017 AND VI 16 AND IP 1
Results: 4
1
2
Social Comparison of Luxury Fashion Brands: Impact of Ostentation and Media Habits.
- Published in:
- IUP Journal of Marketing Management, 2017, v. 16, n. 1, p. 29
- By:
- Publication type:
- Article
3
Measuring the Attitude of Individuals Towards Print Media Advertisements.
- Published in:
- IUP Journal of Marketing Management, 2017, v. 16, n. 1, p. 7
- By:
- Publication type:
- Article
4
An Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers.
- Published in:
- IUP Journal of Marketing Management, 2017, v. 16, n. 1, p. 65
- By:
- Publication type:
- Article